Brand Copywriter (Part-Time)

Crisis-tackling,
culture-changing copy.
I’m in.

Tackling the mental health crisis is a big challenge. You need a sensitive and empathetic copywriter who’s creative enough to spark conversations that matter, and bold enough to banish the stigma.

Changing the narrative starts with finding the right words.

Jason Broderick

Dir. Content & Marketing strategy

Brand Copy

A unifying force.

Brand copy is the thread that weaves connection throughout your audience. Your copy needs to make each individual feel seen and understood. It should foster trust and show that you actually care. It should engage, inspire and amplify your mission to confront the mental health crisis.

But your brand copy needs to reach far beyond those in crisis. It needs to mobilize your advocates, rally your supporters, and galvanize your collaborators. It is the unifying force, vital to the movement to redefine Americas mental health.

Examples Of my Work

Topic-Sensitive Copy

When you tackle a challenge as personal as mental health you need to take care to handle issues with empathy and understanding, whilst not being afraid to dig in to tough areas and taboos. Here are some examples of copy I have written addressing sensitive topics head on. 

LGBTQ+ & Gender Identity

Gender Identity & Gender Expression In Casting

When my non-profit revised our flagship e-learning content after 6 years in 2024, topics that we had glossed over before deserved to be revisited through a new lens. In this sample lesson you will see how I addressed gender expression, within the wider context of "gender identity in casting". This copy was the result of significant study and consultation with relevant organisations.

Data Privacy

Usage Tracking Feature Release Copy​

With only a few days notice our product team was tasked to release a controversial usage tracking feature that hadn't been through a proper release cycle. It fell to me to craft the product release notes, blog article and even rewrite the UI copy of the feature to position this feature as a positive advancement, to discourage users from disabling it and also to give them enough information to satisfy scrutiny.

Attract, Engage & Convert Creators

A strong brand voice creates awareness, builds connection, and inspires action—guiding creators from discovery to engagement and, ultimately, conversion. Below are some examples of my copywriting & scripting for top of funnel content.

The Ultimate Reader Revenue Roadmap

An example of one of several in-depth industry reports we created as lead-magnets to attract web publishers (one of our avatars) in advance of our new product launch. These lead magnets were promoted with paid ads and delivered in sequence to nurture potential customers before joining a sales webinar.

My Role

What Is A Community Funnel & Why Do You Need One

An example of one of many topic explainer videos on our YouTube channel that I produced to engage potential customers with our brand and to position us as experts in the area of community launching and growth. These topics were selected based on highly searched keywords across YouTube and search engines.

My Role

The Complete Course Creation Foundations: $10 Course

An in depth 28 lesson online course designed to convert our largest customer avatar segment into customers for a low cost $10 entry point. This course is designed as a self liquidating offer to recoup the cost of paid traffic and top of the funnel content, to shorten the time-to-conversion, and as it is delivered through our product it is a subtle product showcase to entice customers to ascend to our flagship platform.

My Role

Excite, Ascend & Advocacy

Every touchpoint is an opportunity to spark excitement, ascend users toward more meaningful milestones, and inspire them to become passionate advocates. By creating experiences that resonate, we turn users into champions for the cause — driving deeper engagement, stronger connections, and lasting impact.

Community Content Strategy

An example "mission" from one of our product onboarding "quests" where users of our free product would be automatically enrolled in when they first sign up. The aim of this content is to excite new free users or customers of our low priced offering about getting up and running with our free product by delivering an engaging community learning experience through our product. These "quests" form a small part of my 19 page community launch content strategy to ensure the community content drives business goals.

My Role

Dedicated Upsell Content

An example of one of many dedicated upsell pages designed to strategically ascend customers up the chain of value through our various product and service offerings. This example is an upsell after the customer has bought our flagship product but might not have launched their platform yet. Our dedicated done-for-you team can help them get their project live fast.

My Role

"Customer Story" Interview Series

As an exercise in increasing the quality of our testimonial content and in order to recruit high-profile successful customers for advocacy I hosted a weekly series of "Customer Story" interviews that were then turned into both long and short form content for YouTube and all of our social channels. The results of which were then repurposed into long and short form video ads as bottom of the funnel testimonial content for retargeting ad campaigns.

My Role

Other Content Types

Livestreams

I regularly run livestream content that is seen and engaged with by tens of thousands of people live through my involvement with my non-profit community over the last 10+ years. 

Event Based Content & Live Launches

I’m experienced in hosting and managing live launching with standalone and series webinars and “5-day challenge” type campaigns. 

Short Form Content

I am experienced in managing content repurposing pipelines for short form social channels like Instagram stories & reels. 

My Values

Imperfect Action Beats Perfect Planning

The best plan in the world has no value unless it is executed. "Doing things right" is never as effective as "doing the right things" and there are no awards for being busy.

Great Ideas Come From Everywhere

Great ideas come from everywhere, especially from open and honest collaboration between peers. The best idea should win, it shouldn't matter who's idea it was.

Impact Is More Important As Intention

I always strive to consider the impact of my actions and my feedback before I give it. I always try to receive feedback with humility in the spirit it was given. Growth is more important than blame.

It Starts And Ends With The Product

Sales and marketing don't exist in a vacuum and our role as marketers is first to drive product adoption, customer success and retention. We don't create content for contents sake and instagram followers don't keep the lights on.

Treat The Company Like My Own

When you truly care about the work you do and treat your company like you would if you owned it then demonstrating autonomy and earning the trust of your team through exercising best judgement is second nature.

I look forward to discussing culture-changing copy at Project Healthy Minds.